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[[File:Bajgiel z serkiem.JPG|thumb|The wedding of the Lenders' bagel and Philadelphia cream cheese (an advertisement from the 1980s)]]

Even though Americans have their bagels with all kinds of fixings nowadays, the bagel – cream cheese – lox triade remains the classic combination. It has been the feature of New York Jews' Sunday breakfasts since at least the 1930s. When Kraft Foods, who already owned the Philadelphia cream-cheese brand, acquired the Lender brothers' bagel business in 1984, they even organized a grand marketing wedding ceremony, where the bride was a cream-cheese-filled tub and the groom was an eight-foot (over 2&nbsp;m) bagel. Two years later, just one of the factories Kraft Foods had bought from the Lenders churned out a million holey bread rolls per day.<ref>Balinska, ''op. cit.'', p. 174–176</ref>