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Text replacement - "What has the Battle of Vienna given us?" to "What Has the Battle of Vienna Given Us?"
[[File:Kipferl + Kaisersemmel.png|thumb|left|A crescent roll (German ''Kipferl'', French ''croissant'') and a kaiser roll (German ''Kaisersemmel'', French ''petit pain viennois'')]]
Zang's establishment was known as ''Boulangerie Viennoise'', or "Viennese Bakery". True to its name, it offered Austrian breadstuffs that had been hitherto unknown in Paris, such as ''[[What has Has the Battle of Vienna given usGiven Us?#Croissants|Kipferl]]'', or Viennese crescent rolls (dubbed "''croissants''" by the French), and ''Kaisersemmel'', or kaiser rolls (which Parisians referred to simply as "''petits pains viennois''", or "little Viennese breads"). Zang's commercial success was quickly copied by local bakers, so that by 1840 a dozen shops offering "Viennese" breads had sprung up across Paris.
Eight years later a wave of revolutions known as the Springtime of Nations swept across Europe, upsetting the order which had been established in the wake of Napoleonic wars. France became a republic again, while political reforms in Austria brought about a greater freedom of the press. For Zang this was an occasion to invest in a completely new business. He sold the bakery and returned to Vienna, where he became a newspaper publisher. Here, again, he would bet on innovation; his paper ''Die Presse'' published short paragraphs arranged in columns, novels in episodes and numerous advertisements which helped maintain a competitive price. Zang stayed in this business for two decades until he sold his publishing house only to move on to banking and mining (the lignite mine that he purchased in Styria bears the name Zangtal to this day).