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[[File:Bajgiel z serkiem.JPG|thumb|upright|The wedding of the Lenders' bagel and Philadelphia cream cheese (and advertisement from the 1980s)]]

Even though Americans have their bagels with all kinds of fixings nowadays, the bagel – cream cheese – lox triade remains the classic combination. It has been the feature of New York Jews' Sunday breakfasts since at least 1930s. When Kraft Foods, who already owned the Philadelphia cream-cheese brand, acquired the Lender brothers' bagel business in 1984, there was even a grand marketing wedding ceremony, where the bride was a cream-cheese-filled tub and the groom was am eight-foot (over 2&nbsp;m) bagel. Two years later, just one of the factories Kraft Foods had bought from the Lenders churned out a million holey bread rolls per day.<ref>Balinska, ''op. cit.'', p. 174–176</ref>