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A ''Babà babà al rum'' is a kind of oversized cupcake that is baked, usually more than one at a time, in a can-shaped mould so that the dough rises over the edge to form a mushroom-like shape. Once it's done, removed from the mould and allowed to cool down, the ''babà'' is soaked in syrup mixed with some rum (hence the ''al rum'' in the name) or ''limoncello'' (local lemon liqueur). Neapolitans prize this delicacy so much that the word ''babà'' has become a synonym for anything or anyone that is particularly sweet and attractive. This is what Ms. Carla Nuti, an Italian psychologist who describes human personalities by comparing them with desserts, has to say about the origin of the ''babà'' and its name: